The Washington Post reports that the upcoming Nokia Sugar Bowl will be a target of heavy promotion of the N-Gage Game Deck.

"Nokia is attempting to make sure that the 72,000 fans watching the Oklahoma-Louisiana State game live and the millions watching the telecast at home can't miss N-Gage by positioning balloon blow-ups of the product behind both end zones at the Louisiana Superdome in New Orleans. The day before the game, Nokia is staging an N-Gage Challenge in the French Quarter. Pop singers Jessica Simpson and Nick Lachey, who are married to each other, are hosting the event."

The Nokia Sugar Bowl will take place on January 4th.

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