"Given the investment Nokia is making, it validates the market for us," stated Scott Orr, CEO of cell-phone game publisher Sorrent. Although Nokia is a new player in the gaming industry, the company is devoted to carving it's niche in the handheld market, according to Wired Magazine.

"In the weeks leading up to the launch, the company has lined up a partnership with Electronic Arts, the biggest game publisher in the world. In addition, Nokia is spending tens of millions of dollars on advertising for the combination cell phone and game player."